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It’s all about marketing

In their TV ads, ESPN does a great job of trying to make professional bowling look cool.

Note that I said, trying.

OK, so this wasn't quite like the ESPN ads, but I think it proves my point. Pic from kevygee on Flickr.
OK, so this wasn’t quite like the ESPN ads, but I think it proves my point. Pic from kevygee on Flickr.

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